This is the last excerpt I’m going to be posting from the upcoming Social Circle/College Game Product. I’ll make an official announcement about it tomorrow, but look for the product launch at Noon EST on Friday. Be sure to check back!

Women are the Social Currency of Social Circles

When talking about social proof, some social proof is better than others. For instance, hanging around Angelina Jolie is going to make you look a lot cooler than hanging around a fat nerdy guy with ketchup stains on his shirt.

Now, I don’t want you to feel like I’m giving the message “Only become friends with people who make you look cooler,” because that’s not what I’m saying. Friendships should transcend any sort of social status and be about a legitimate connection.

But you do need to be aware of the social proof going on around you and generally speaking, women — particularly hot women — represent more social value than anyone else.

Think about it, if you roll up to a club with five hot girls, what happens? You can cut in line, sometimes not even paying cover.

Having hot women around you sub-consciously triggers OTHER hot women to pay attention to you and ask themselves, “who is that guy?”

On top of that, it makes every other guy want to be your friend and also have to qualify themselves to you as they often feel like they need “permission” to have access to your women.

Being surrounded by hot girls is a very, very powerful tool. It can get you opened. It can get you free drinks and free club admission. It can get you invited to parties and events. It can get guys wanting to hang out with you. Etc. Etc.

Just look at the pick up community. Take a local “lair” (a local gathering of guys who get together to help each other get better with women). Who does everyone want to hang out with in the lairs? The guy who gets the most girls.

In fact, the fact that you bought this product probably represents some form of this social currency in play — I have slept with a lot of women, particularly through my social circles. So in return, you want to hear what I have to say and I imagine if I was in the room, you’d want to hang out.

Again, I need to reiterate that this does not give you right to be snobby towards your “uncool” friends or you guy friends. You should still hang out with who you want, when you want, for the reasons you want.

But if you’re looking to attract beautiful women, then you need to focus on hanging around girls as much as possible.

You can still hang out with your anime buddy. But hang out with him at your apartment and watch a movie. When you go out to a bar or club, invite a dozen of the cutest girls you know and reap the benefits.