If there was a way to go, this would be it:

THIS was one bet Sergey Tuganov was determined to win.

British newspaper, The Sun, reports the 28-year-old Russian man died after taking a bottle of Viagra pills for an apparent 12-hour sex romp.

Two women told Moscow police they bet Tuganov $US4300 that he wouldn’t be able to satisfy them during a non-stop half day sex marathon.

The mechanic died of a heart attack minutes after winning the wager, Moscow police said.

“We called emergency services but it was too late, there was nothing they could do,” said one of the female participants who identified herself only as Alina.

Medics said he most likely died from the quantity of Viagra he had ingested.

There are 30 pills in an average 100mg bottle of Viagra.

Link here.